How to Choose the Best Brand Photography collection for Your Business | ATLANTA BRAND PHOTOGRAPHER
Investing in professional brand photography is a powerful way to elevate your business. But with multiple package options, how do you decide which is the best fit for your needs? Here’s a breakdown of my three-tier collection to help you make an informed decision.
1. The VIP COLLECTION
The VIP Collectionis designed for businesses that want it all—a premium experience with maximum deliverables and creative collaboration. This package is perfect if you need a wide variety of content for multiple platforms or a comprehensive refresh of your brand imagery.
What’s Included:
Time: 3-hour shoot
Looks: Unlimited wardrobe changes
Makeup: Onsite professional makeup artist
Strategy: Pre-shoot video call to align on goals and creative vision
Creative Direction: Tailored guidance for styling and posing
Shoot & Style Guide: A comprehensive plan to prepare for your session
Deliverables: 50 high-resolution images and b-roll video clips
Why Choose This Collection?
Ideal for businesses launching a major campaign, rebranding, or needing content for an extended period.
Includes video content to enhance your website, social media, or promotional materials.
Offers the flexibility to capture multiple settings, looks, and creative ideas.
2. The Signature COLLECTION
The Signature Collection strikes a balance between comprehensive content and a more streamlined approach. This option is great for businesses that need high-quality imagery without the extensive deliverables of the VIP Collection.
What’s Included:
Time: 2-hour shoot
Looks: Unlimited wardrobe changes
Makeup: Onsite professional makeup artist
Strategy: Pre-shoot video call to clarify goals and ideas
Creative Direction: Expert guidance to capture your best angles
Shoot & Style Guide: Tools to help you prepare
Deliverables: 25 high-resolution images
Why Choose This Collection?
Perfect for small business owners, entrepreneurs, or those needing fresh content for social media and marketing.
Allows for a diverse range of shots while staying within a moderate budget.
Includes all the essentials for a polished and professional session.
3. The Mini collection
Best for: Entrepreneurs or small businesses needing essential content with a more budget-friendly, quick option.
The Mini collection is great if you’re just starting out or need a quick brand refresh. It offers a more focused shoot, giving you professional content without the extensive time commitment or higher price point.
What’s Included:
Time: 1-hour shoot
Looks: no wardrobe changes
Makeup: Onsite professional makeup artist add on option
Strategy: Pre-shoot video call to discuss goals and style
Creative Direction: Guidance to help you feel confident on camera
Shoot & Style Guide: A plan to ensure a smooth session
Deliverables: 10 retouched high-resolution images
Why Choose This Collection?
Ideal for businesses needing essential imagery on a budget.
Perfect for small updates or a quick brand refresh.
Offers the flexibility to shoot multiple looks in a shorter time frame.
Which COLLECTION Is Right for You?
Here are a few questions to help you decide:
What is your content goal?
If you need a large library of images and video for long-term use, multiple team members and different locations and setups , the VIP Collection is your best bet.
For a focused refresh or seasonal updates, the Signature Collection might be just what you need.
If you need quick, professional imagery, go for the Mini Collection..
What is your budget?
The VIP Collection is an investment for businesses ready to go all-in on their branding.
The Signature Collection provides high-value results at a lower price point.
The Mini Collection is a great option for those needing essential content without a significant investment.
How much variety do you need?
If you want to experiment with multiple locations, props, and themes, the VIP Collection offers the time and flexibility for that.
If you prefer a more streamlined approach with fewer deliverables, the Signature Collection will meet your needs.
If you are needing headshots, and or 1-2 different types of poses with no props and outfit changes, the Mini Collection is a perfect fit.
Choosing the right package is about aligning your business goals with the level of content and investment you need. Whether you’re ready for an all-inclusive experience or looking for a refined and focused session, there’s a package designed for you.
Still unsure which package is the best fit? Let’s chat! I’m here to help you find the perfect option to elevate your brand. Contact me today to start planning your shoot!